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Early Childhood Development
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(4) Complementary Feeding
- Synopsis: In this PSA video, it promotes the timely intervention of complementary food when breast milk is no longer enough to meet the nutritional needs of the infant. Soon after completing six months complementary foods such as a paste of boiled vegetable with oil or ghee, idli, banana, papaya, dal, rice, soaked roti should be added to the diet of the child in addition to breastmilk. It also reinforces how the food at Anganwadi Centres are free and nutritious and greatly benefits the healthy growth of a child.
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- Categories: Infant & Young Child Feeding
TV PSA
Heartwarming stories of our Unsung Women Champions
- 1.5 million Under-five children die every year in India. 45% of these deaths are due to undernutrition. Breastfeeding is one of the key life-saving interventions that can reduce child undernutrition by half. The video shows the instrumental role played by frontline workers across India in helping mothers to breastfeed their children successfully so that they get the best start to their lives. Showcasing the success stories of four such workers, the video also depicts the efforts put in by these champion women to mobilise and sensitise community women on importance of breastfeeding, how to hold a child while breast feeding and why breast feeding is the best feeding. They report that many women in their villages and communities are now aware and breastfeed their children.
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- Categories: Infant & Young Child Feeding
Film
Ma ka doodh shishu ke liye vardan...
- The poster promotes four ANC check-ups. The slogan in hindi says "Ma ka doodh shishu ke liye vardan, Janma ke ek ghante ke andar aur 6 mahine tak sirf stanpan" (mothers milk is boon for a child. Early initiation within one hour and exclusive breast feeding till six monts is must). The photo image is of AWW helping and encouraging a lactating mother to breastfeed her child correctly. End user: lactating mothers / pregnant ladies / mother in laws / Husbands / Community
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- Categories: Infant & Young Child Feeding
Poster
Breastfeeding Flex Board
- The tin plate can be used at anganwadis, delivery points and PHC's to promote and create awareness about breastfeeding. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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- Categories: Infant & Young Child Feeding
Other
Breastfeeding IPC Flipbook
- This is an IPC tool addressing common myths & misconceptions related to initiation and exclusive breastfeeding. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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- Categories: Infant & Young Child Feeding
Flip Book
Breastfeeding Hoarding
- This material is to promote breastfeeding and to increase the visibility of breastfeeding as an important social issue. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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- Categories: Infant & Young Child Feeding
Hoarding
Breastfeeding opinion leader booklet
- The booklet is for the opinion leaders / influencers of a community like religious leaders, teachers, PRI members etc. It gives them information on benefits of early initiation, exclusive breastfeeding and common myths & misconceptions related to breastfe
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- Categories: Infant & Young Child Feeding
Booklet
Breastfeeding Pictorial Pamphlet
- The pamphlet is used as a ready reference for do's and don'ts of breastfeeding. It can be used as a give away at delivery points, women's group meetings or during home visits. It is based on the barrier analysis study done in Guna district of Madhya Prade
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- Categories: Infant & Young Child Feeding
Pamphlet
Breastfeeding Sticker
- This material acts as a continuous reminder of exclusive breastfeeding message and increases the visibility of breastfeeding as an important social issue. It can be pasted at locations where it attracts maximum attention like on doors, windows of benefici
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- Categories: Infant & Young Child Feeding
Sticker
Breastfeeding poster on early initiation
- The poster is for promoting initiation of breastfeeding within 1 hour of child birth. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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- Categories: Infant & Young Child Feeding
Poster
Breastfeeding poster on exclusive breastfeeding
- The poster is for promoting exclusive breastfeeding to the child up to six months of age. It is based on the barrier analysis study done in Guna district of Madhya Pradesh.
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- Categories: Infant & Young Child Feeding
Poster
REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (English)
- This reference material on "Growth Promotion" and "Infant & Young Child Nutrition(IYCN) is developed jointly by Directorate of Social Welfare, Govt. of Assam and UNICEF, Assam Field Office through a consultative process with various stakeholders from Depa
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- Categories: Infant & Young Child Feeding
Book
REFERENCE BOOK ON GROWTH MONITORING AND INFANT & YOUNG CHILD NUTRITION (IYCN) FOR ICDS FUNCTIONARIES (Assamese)
- This reference material on "Growth Promotion" and "Infant & Young Child Nutrition(IYCN) is developed jointly by Directorate of Social Welfare, Govt. of Assam and UNICEF, Assam Field Office through a consultative process with various stakeholders from Depa
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- Categories: Infant & Young Child Feeding
Book
Shishu aur chote bachchon ko dein uchit ahaaar aur banayein sehat ka bhandar Folder (Hindi)
- The inserts focus on the three components of biannual months - infant and young child feeding, vitamin A supplementation and iodised salt consumption. Designed for use by frontline functionaries and supervisors. Targets families with infant and young chil
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- Categories: Infant & Young Child Feeding
Other
Mamta Diwas Exhibition Panel (Gujarati)
- Designed for outdoor media activities, panels on mother and child care practices to inform caregivers, frontline functionaries, opinion leaders about care for pregnant, lactating women and 0-3 years of children. Covers topics; ANC, new born care, PNC, exc
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- Categories: Infant & Young Child Feeding
Exhibition Panel
Bal Poshan Karyakram - Anuka: Micronutrient Sprinkle for complementary feeding Book (Hindi)
- DWCD Rajasthan has tried out the strategy to decentralize the supplementary food of ICDS through community groups and have developed the plan to use this as promotion of complimentary feeding in communities and families by using the multi micronutrient po
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- Categories: Infant & Young Child Feeding
Book
Mamta Card Booklet (Gujarati)
- A mother and child care booklet designed for providing information to caregivers about care for pregnant, lactating women and 0-3 years of Children. It provides basic information about Ante-natal check-up, new born care, post natal check-up, exclusive bre
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- Categories: Infant & Young Child Feeding
Booklet
Theme of the Month, August - 2005, Breastfeeding (Oriya)
- Gives the message on Breastfeeding Week, Importance & Advantages of Breastfeeding, Correct Posture & Timings, Complementary Foods. Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visit
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- Categories: Infant & Young Child Feeding
Leaflet
Theme of the Month, December - 2005, Acute Respiratory Infection (Oriya)
- Gives the message on Acute Respiratory Infection, danger signs and care during ARI. Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visits. Targets families with children below five ye
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- Categories: Infant & Young Child Feeding
Leaflet
Theme of the Month, August - 2005, Breastfeeding (English)
- Gives the message on Breastfeeding Week, Importance & Advantages of Breastfeeding, Correct Posture & Timings, Complementary Foods Designed for use as information leaflet by frontline functionaries like AWW and ANM during SHG meetings and household visit
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- Categories: Infant & Young Child Feeding
Leaflet
Routine Immunization Poster 5-Vit A & Breastfeeding (Oriya)
- Gives the specific message on early initiation of breastfeeding, exclusive breastfeeding for 6 months, complementary feeding on completion of 6 mths along with continued breastfeeding and importance of Vit A for children. Designed for use by frontline f
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- Categories: Infant & Young Child Feeding
Poster
chutki ka funda
- One in a series of outdoor and mass media materials promoting child care practices in the home (breastfeeding, handwashing, keeping the newborn baby warm). This particular item focuses on breastfeeding, and is in a bus panel format. The series centres aro
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- Categories: Infant & Young Child Feeding
Other
