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Water, Sanitation and Hygiene(WASH)
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A Proud man builds a comfortable toilet with ventilation and water (Tin Plate 3)
- Synopsis: A tin plate with the following content: Message: I am proud to say that I have a built a comfortable toilet with ventilation, light and water. Taking good care of the family is every Man's Responsibility. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Be a role model for your family and for your village Rationale: This poster is targeted to men in general. Most men do not use the toilet because it is stuffy, stinky and small. Families often build a toilet in a rush without considering essential key details and this results in them not liking it and they stop using the toilet. This message endeavours to motivate men to pay attention to the details while building a toilet Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places. Since Tin Plates are highly durable, good to fix them at railway stations, bus stands, offices and public places.
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- Categories: Home Hygiene and Sanitation
Tin Plate Template
Use and Maintain Toilet (Tin Plate 2)
- Synopsis: A tin plate with the following content: Message: I am proud to say that I have a built a comfortable toilet with ventilation, light and water. Taking good care of the family is every Man's Responsibility. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Be a role model for your family and for your village Rationale: This poster is targeted to men in general. Most men do not use the toilet because it is stuffy, stinky and small. Families often build a toilet in a rush without considering essential key details and this results in them not liking it and they stop using the toilet. This message endeavours to motivate men to pay attention to the details while building a toilet Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places. Since Tin Plates are highly durable, good to fix them at railway stations, bus stands, offices and public places.
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- Categories: Home Hygiene and Sanitation
Tin Plate Template
Shaming the men who are doing Open Defecation (Tin Plate 1)
- Synopsis: Message: A PSA intended to subtly shame and discourage men from practising open defecation despite having a toilet at home. It criticizes them for not being a role model for their family. It informs that practising open defecation not only harms an individual but is unhealthy for the entire community since human faeces are packed with disease-causing bacteria so when one defecates in the open, these bacteria travel home, contaminates food and water and cause infection. The PSA appeals to the public to stop open defecation. If you are a true hero, use a toilet and be a model to the village. Rationale: The poster aimed at shaming the person doing the open defecation and telling him that he is harming the entire village because of this unhygienic practice. It also targets men in general because this behaviour is more prominent among men. Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places. Since Tin Plates are highly durable, it is suitable to fix them at railway stations, bus stands, offices and public places.
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- Categories: Home Hygiene and Sanitation
Tin Plate Template
PRI Member for ODF (Poster 11)
- Synopsis: A poster with the following content: Message: As a Panchayat Members ensuring that every household has a toilet is your responsibility. Your village should strive to become a Model Village. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Your leadership for the development of the village is priceless and every measure must be taken so that each household of the village has built a toilet with proper ventilation, light and availability of water and is used. Build a good toilet and keep it clean at all times. Rationale: Panchayat members are decision makers and key influencers in any village. Their commitment to ODF is of paramount importance. This poster is a reminder in their panchayat office of their responsibility to strive and achieve a clean and hygienic village and community Display Options: Panchayat Office.
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- Categories: Home Hygiene and Sanitation
Poster
PRI Member for ODF (Poster 10)
- Synopsis: A poster with the following content: Message: As a Panchayat Members ensuring that every household has a toilet is your responsibility. Your village should strive to become a Model Village. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Your leadership for the development of the village is priceless and every measure must be taken so that each household of the village has built a toilet with proper ventilation, light and availability of water and is used. Build a good toilet and keep it clean at all times. Rationale: Panchayat members are decision makers and key influencers in any village. Their commitment to ODF is of paramount importance. This poster is a reminder in their panchayat office of their responsibility to strive and achieve a clean and hygienic village and community Display Options: Panchayat Office.
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- Categories: Home Hygiene and Sanitation
Poster
Teachers for ODF (Poster 9)
- Synopsis: A poster with the following content: Message: A poster informing teachers on their important role to ensure that their students act to do the right thing since a child's future is in their hands since teachers have the power to correct their mistakes and wrongdoings. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Protecting a student's health rights is their duty. Rationale: Teachers are key influencers in the society especially in the lives of children. Both parents and students consider them as a credible source of information and knowledge. This poster motivates teachers to take the correct measures. Display Options: School staff rooms.
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- Categories: Home Hygiene and Sanitation
Poster
Young Student for ODF (Poster 8)
- Synopsis: A poster with the following content: Message: "If your dad goes for open defecation, tell him - Chi, Chi and Thu, Thu!" Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Demand that your father builds a good toilet and keep it clean at all times. Rationale: Children are change agents too especially children who attend school. They are taught, and they learn to practice good hygiene and sanitation at school but when they don't have the same facilities at home, they are unable to practice them. They can influence their parents on changing this. Display Options: Primary and High Schools.
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- Categories: Home Hygiene and Sanitation
Poster
Adolescent and Youth for ODF (Poster 7)
- Synopsis: A poster with the following content: Message: One may have a fancy bike but do not have a toilet! This poster stresses the need and importance of having a toilet at home. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. As the youth of today and a part of the young generation, they are the Nation's Future. Rationale: For the older generation, it is difficult for them to adapt to changes and new behaviour. Whereas the youth or the younger generation is the future and will be parents one day. They must shift their priorities and invite them to have a toilet first before they have a mobile phone or a bike; this would change the scenario of OD. Display Options: Higher educational institutions, youth associations.
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- Categories: Home Hygiene and Sanitation
Poster
Elders of the community for ODF (Poster 6)
- Synopsis: A poster targeting community elders with the following content: Message: You are a respected and a role model in the society. If you abstain from defecating in the open, others will also follow suit. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Give complete guidance to your villagers on health, hygiene and the use of a toilet. Rationale: Adopting to changes is very difficult for the older generation. But often, they are the torchbearers for families and community and they pass on tradition and behaviours to the younger generation. This poster motivates elderly to use the toilet and encourage others to do the same. Display Options: Panchayat Office and places where they meet together.
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- Categories: Home Hygiene and Sanitation
Poster
Women for ODF (Poster 5)
- Synopsis: A poster with the following content: Message: A poster informing women on their role and how the health of her family is of utmost importance. It urges women to stop their husbands from practising open defecation. Now on, Open Defecation is Banned. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Rationale: Aimed at women, who are key influencers and often the mediator between the children and husband. If she believes in something that benefits her family, she will surely do it. She is the one who often takes the lead in promoting healthy and hygienic behaviour in the family. Display Options: Anganwadi Centres, Sub-Centres, SHG VOs.
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- Categories: Home Hygiene and Sanitation
Poster
Religious Leaders – God is pleased with cleanliness (Poster 4)
- Synopsis: A poster targeted at religious leaders with the following content: Message: God desires cleanliness. Open defecation is opposite to that. As religious leaders teach their devotees about clean heart and body, they should also advise them to keep their environment clean which is God's creation. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Urges them to Share information about cleanliness to your communities Rationale: Aimed at religious leaders who can influence families on cultural myths, Vaasthu, pooja/kitchen rooms. Religious beliefs such as Vaasthu, Pooja room, Kitchen often deter people from constructing and using toilets. These myths and misconceptions may be efficiently addressed if religious leaders are engaged in this campaign and they take the lead. Display Options: All religious places, places of worship.
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- Categories: Home Hygiene and Sanitation
Poster
A Proud man builds a comfortable toilet with ventilation and water (Poster 3)
- Synopsis: A poster with the following content: Message: I am proud to say that I have a built a comfortable toilet with ventilation, light and water. Taking good care of the family is every Man's Responsibility. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Be a role model for your family and for your village Rationale: This poster is targeted to men in general. Most men do not use the toilet because it is stuffy, stinky and small. Families often build a toilet in a rush without considering essential key details and this results in them not liking it and they stop using the toilet. This message endeavours to motivate men to pay attention to the details while building a toilet Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places.
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- Categories: Home Hygiene and Sanitation
Poster
Use and Maintain Toilet (Poster 2)
- Synopsis: A poster with the following content: Message: To ensure good health of my family, I always use the toilet and keep it clean. You must use a toilet to ensure a hygienic and healthy village. Don't do it in the open and Don't harm the village. Henceforth, Open Defecation is Banned. Human faeces are filled with disease-causing bacteria. Be a change agent advise them to use a toilet and maintain it. Rationale: This poster is aimed at men who use a toilet to keep it clean since there are some men who use the toilet but do consider the upkeep of it as their duty. It also encourages men to build a toilet for their family. It endeavours to establish the connection between families and community and to discourage open defecation. Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places.
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- Categories: Home Hygiene and Sanitation
Poster
Shaming men practice Open Defecation (Poster 1)
- Synopsis: A poster with the following content that shames, informs and to encourage the use of toilets: The Message: Don't do it in the open and Don't harm the village. Henceforth, Open Defecation is Banned. Human faeces are filled with disease-causing bacteria. If you are a true hero, use toilet and be a role model to the village The Rationale: The poster is aimed at shaming people who practice open defecation and informing them that by practising OD they are harming the entire village because of this unhealthy and nasty habit. It also targets men because this performance is more prominent among men. Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places.
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- Categories: Home Hygiene and Sanitation
Poster
Leaflet for Teachers
- Synopsis: A leaflet targeted at teachers with the following content: Message: A story of a teacher who is instrumental in influencing sanitation facilities at school and teaches her students to adopt the appropriate behaviour of hand washing and the use of the toilet. Rationale: Aimed at teachers as they are key influencers for students and families at large. Distribution Options: During teacher's orientation.
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- Categories: Home Hygiene and Sanitation
Leaflet
Leaflet for Religious Leaders
- Synopsis: A leaflet targeted at religious leaders with the following content: Message: God desires cleanliness. Open defecation is opposite to that. As religious leaders teach their devotees about clean heart and body, they should also advise them to keep their environment clean which is God's creation Rationale: Aimed at religious leaders who can influence families on cultural myths, Vaasthu, pooja/kitchen rooms. Distribution Options: During religious leaders orientation.
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- Categories: Home Hygiene and Sanitation
Leaflet
Leaflet for PRI Members
- Synopsis: A leaflet with the following content: Message: You are the leader for the development of your village. If you work and guarantee that your village becomes ODF, it will be recognized as a model village which will be to your credit Rationale: Panchayat Raj Institutions (PRI) members are the key decision makers of a village and for ODF to happen it relies heavily on their commitment and determination. Distribution Options: During PRI orientation
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- Categories: Home Hygiene and Sanitation
Leaflet
Leaflet for Men
- Synopsis: A leaflet with the following content: Message: A story of a man who did not have a toilet at home. But being part of the village association meetings and seeing the plight of families and the women in the community, he builds a toilet at home and becomes an influencer, role model and change agent for the community Rationale: Aimed at men since they are generally the decision makers of the family. Distribution Options: During the campaign and home visits.
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- Categories: Home Hygiene and Sanitation
Leaflet
A Proud man builds a comfortable toilet with ventilation and water (Hoarding 2)
- Synopsis: A hoarding with the following content: Message: I am proud to say that I have a built a comfortable toilet with ventilation, light and water. Taking good care of the family is every Man's Responsibility. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Be a role model for your family and for your village Rationale: This hoarding is targeted to men in general. Most men do not use the toilet because it is stuffy, stinky and small. Families often build a toilet in a rush without considering essential key details and this results in them not liking it and they stop using the toilet. This message endeavours to motivate men to pay attention to the details while building a toilet Display Options: Bus Stands, Railway Stations, Cinema Theatres, Panchayat Offices, Market Places and any other public places.
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- Categories: Home Hygiene and Sanitation
Hoarding
Shaming the men who are doing Open Defecation (Hoarding 1)
- Synopsis: A hoarding with the following content that shames, informs and to encourage the use of toilets: The Message: Don't do it in the open and Don't harm the village. Henceforth, Open Defecation is Banned. Human faeces are filled with disease-causing bacteria. If you are a true hero, use toilet and be a role model to the village The Rationale: The hoarding is aimed at shaming people who practice open defecation and informing them that by practising OD they are harming the entire village because of this unhealthy and nasty habit. It also targets men because this performance is more prominent among men. Display Options: District and Taluk headquarters - in noticeable sites.
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- Categories: Home Hygiene and Sanitation
Hoarding
Health with Hygiene & Sanitation
- Synopsis: A flipbook that comprises of the story of Ravi & Jyothi and their children Geeta and Chintu. It narrates Ravi's interactions with his wife Jyoti, daughter Geeta, friend Vivek and in the story, Geeta's teacher and the family doctor prompts the family to adopt essential WASH behaviours - 1). To Build, Use and Maintain the toilet, 2). Safe disposal of child faeces, 3). Hand Washing at critical times and 4). Storage and safe handling of drinking water. Eventually, Ravi not only builds a toilet but he adopts essential WASH behaviours whereby he becomes an exemplary influencer, role model and a change agent to make his village ODF.
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- Categories: Home Hygiene and Sanitation
Flip Book
Men & General Population for ODF (Audio Spot 9)
- Synopsis: 40 seconds Radio PSA that focuses and targets men. It calls for action to achieve an Open Defecation Free (ODF) society to stop the practice of open defecation and encourages men to use toilets instead. It appeals the public to stop open defecation.
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- Categories: Home Hygiene and Sanitation
Radio PSA
General Population for ODF (Audio Spot 8)
- Synopsis: 30 seconds Radio PSA that focuses and targets communities calling for action for an Open Defecation Free (ODF)society. It appeals the public to stop open defecation.
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- Categories: Home Hygiene and Sanitation
Radio PSA
General Population for ODF (Audio Spot 7)
- Synopsis: A short 10 seconds Radio PSA that focuses and targets communities calling for action for an Open Defecation Free (ODF)society. It appeals the public to stop open defecation.
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- Categories: Home Hygiene and Sanitation
Radio PSA
PRI Members for leadership for ODF (Audio Spot 6)
- Synopsis: A Radio PSA that focuses and targets Panchayat Raj Institution (PRI) members who are responsible for facilitating construction of household toilets and to influence good practice behaviours of the villagers. It describes the faecal-oral transmission and warns them of disease-causing bacteria that contaminate food and water and cause infection to the entire community. It appeals the public to stop open defecation.
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- Categories: Home Hygiene and Sanitation
Radio PSA
