Synopses: This 40 second TV spot discusses about importance of clean and safe drinking water. Ramesh, a responsible and active youth, decides to accept the responsibility to solve the problem related to safe drinking water. He along with few other motivated villagers constituted “Jal Evam Swachata Samiti�, a small self-motivated group, with the support from gram panchayat in order to ensure that villagers get access to sustainable source of clean and safe drinking water. Suggest Audience: Mixed Audience; Adolescent girls & boys, Men, Women, Gram panchayat and Community members