Synopsis: A poster targeting community elders with the following content: Message: You are a respected and a role model in the society. If you abstain from defecating in the open, others will also follow suit. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Build a good toilet and keep it clean at all times. Give complete guidance to your villagers on health, hygiene and the use of a toilet. Rationale: Adopting to changes is very difficult for the older generation. But often, they are the torchbearers for families and community and they pass on tradition and behaviours to the younger generation. This poster motivates elderly to use the toilet and encourage others to do the same. Display Options: Panchayat Office and places where they meet together.