The booklet focuses on ten major themes envisaged to change socio-cultural norms, perceptions and harmful traditional practices with regard to Health, Nutrition, WASH and Education through Behaviour Change Communication approaches. The Dus ka Dum booklet intends to brings a change in communication, knowledge and skills of ASHAs, ASHA facilitators, ANMs from NRHM program; Aanganwadi Workers, Lady Supervisors and Kishori Samoohs from ICDS; Vikas Mitra from Mahadalit Vikas Mission; Block Resource Coordinator (BRC) from PHED & PRI members, SHG organizations like JEEViKA, WDC & Mahila Samakhya. It describes the ten thematic areas separately in detail and contains important messages for all the themes. Audience: ASHAs, ASHA facilitators, ANMs, Aanganwadi Workers, Lady Supervisors, Kishori Samoohs, Vikas Mitra, Block Resource Coordinator (BRC), PRI members, SHG organizations