The poster promotes green vegetables, fruits and local & indigenous food recipes. The slogan in hindi says ""Kharcha kam aur takat apaar...saag sabjiyan, phal aur desi ahar"" ( green vegetables, fruits and indigenous food recipes are cost effective and are very nutritious). The photo image is of green vegetables/fruits and indigenous food) End user: Families and caregivers, adolescent, mothers, Fathers, school going children, community