The poster promotes four ANC check-ups. The slogan in hindi says ""Ma ka doodh shishu ke liye vardan, Janma ke ek ghante ke andar aur 6 mahine tak sirf stanpan"" (mothers milk is boon for a child. Early initiation within one hour and exclusive breast feeding till six monts is must). The photo image is of AWW helping and encouraging a lactating mother to breastfeed her child correctly. End user: lactating mothers / pregnant ladies / mother in laws / Husbands / Community