Synopses: The TV spot creates awareness about the issue of malnutrition by using the metaphor of dead tree. Once a plant has dried, no matter how much manure or water you put in, it will never bloom again. Similarly, if a child becomes the victim of malnutrition, even if we want to, we can never undo the damage. A child is most prone to the danger of malnutrition during first two years of life. Malnutrition weakens a child’s physical and mental growth for life. Suggest Audience: Mothers, Fathers, Parents and Caregivers