Synopses: This 60 second TV spot creates awareness about importance of Mother's first milk (Colostrum), which is a critical tool to fight malnutrition. Colostrum is like gangajal (elixir) which prevent child from disease like pneumonia and diarrhoea and improves their immunity. Suggest Audience: Mothers, Fathers, Parents, Mother-in-laws, ANM'S and health workers, Caregivers