The poster promotes girls education and right minimum age of marriage for girls. The slogan in hindi says ""pahle hogi poori padhai, 18 ke bad hi bitiya ki sagai"" (Education is my first priority, daughter’s wedding will be only after she is 18 years old). The image is of a middle/high school girl happily going towards school on her bicycle. End user: Parents of girl child, community, girls, teachers, elders