Synopsis: A poster targeted at religious leaders with the following content: Message: God desires cleanliness. Open defecation is opposite to that. As religious leaders teach their devotees about clean heart and body, they should also advise them to keep their environment clean which is God's creation. Henceforth, Open Defecation is Banned. Be Responsible! Human faeces are filled with disease-causing bacteria. Urges them to Share information about cleanliness to your communities Rationale: Aimed at religious leaders who can influence families on cultural myths, Vaasthu, pooja/kitchen rooms. Religious beliefs such as Vaasthu, Pooja room, Kitchen often deter people from constructing and using toilets. These myths and misconceptions may be efficiently addressed if religious leaders are engaged in this campaign and they take the lead. Display Options: All religious places, places of worship.