Synopsis: A hoarding with the following content that shames, informs and to encourage the use of toilets: The Message: Don't do it in the open and Don't harm the village. Henceforth, Open Defecation is Banned. Human faeces are filled with disease-causing bacteria. If you are a true hero, use toilet and be a role model to the village The Rationale: The hoarding is aimed at shaming people who practice open defecation and informing them that by practising OD they are harming the entire village because of this unhealthy and nasty habit. It also targets men because this performance is more prominent among men. Display Options: District and Taluk headquarters - in noticeable sites.