The poster promotes gap/spacing of three years between two siblings. The slogan in hindi says ""bacchon ke beech 3 saal ka antar acchcha, swasth rahe har jaccha baccha..."" (gap of three years between two siblings is good, it helps in good health of mother and child). The illustrated image is of a cheerful and happy family) End user: Families, husbands, wives, mother in laws, community