The pilot communication campaign’ Apni Baat Apno Ke Saath’ was implemented at certain parts of the Mumbai city in year 2022 by the Citizens Association for Child Rights (CACR) in support with UNICEF, USAID, and the Maharashtra inter-faith alliance. The program touched upon the social issues related to mental wellbeing, health, immunization, and anaemia in adolescents. The leaflet on the child immunization were distributed at household level and these leaflets were used at community helpdesk to lead the community interactions and to create awareness through counselling. The leaflet on child immunization contains the messages on the importance of Child Immunization and presents survey questions to understand community’s perception of the child immunization.