Note: This is Modulefour of the Communication for Social and Behaviour Change (CSBC) learning modules. In this module, students/learners will explore the history of communication for national development in India and contemporary approaches applied in development efforts by government agencies and various NGOs. The module discusses the historical, socio-cultural, economic, psychological, political, and ethical aspects of media and communication. It will also explore the use, impact and influence of media and communication as instruments for achieving human rights, community empowerment and desired behaviour change. Suggest Audience: Students, Teachers, Development Communication Professionals, C4D Programme Managers