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Communication for Social and Behaviour Change Module 7: Themes and Methods for Message Design and Dialogue-based Materials

Communication for Social and Behaviour Change Module 7: Themes and Methods for Message Design and Dialogue-based Materials

Note: This is Moduleseven of the Communication for Social and Behaviour Change (CSBC) learning modules. The goal of this module is to familiarise students with basic ideas and steps in message design and dialogue-based materials. Messages are the arguments for promoting change. Messages construct, modify, and maintain meaning of certain actions in ways that inspire positive actions. Depending on strategic needs and actions, messages may change individual attitudes, social norms, and policies. The module contains two sub-modules and eight units. Suggest Audience: Students, Teachers, Development Communication Professionals, C4D Programme Managers

Medium
Book
Languages
English
Programme Category
Training
Programme Subcategory
Social and Behaviour Change
Uploaded Date
13-May-2021
Created Date
01-Feb-2016
Ref. No.
T/SABC/1144
File size
0.35 MB
Artwork Accessibility
Yes
Keywords
Note: C4D Development Communication CSBC Message Design Message appeals Message formats Message testing Material production IPC

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