This is a COVID Testimonialfeaturing Dr. C M Singh (Professor and HOD for Dept of Community and family medicine, AIIMS, Patna) - that has been developed for the general public in Bihar. The testimonial focuses on importance oftaking the COVID Vaccine, Vaccine Safety as well as the importance of following CAB behaviours such as Wearing Mask, frequent hand washing, maintaining physical distancing . This PSA is being run on News 18 and Zee Bihar along with other digital social media channels, as authorized by the State Health Society Bihar. *This PSA has been developed through UNICEF support in collaboration with PCI