This COVID Anthem has been developed for the general public in Bihar. The anthem focuses on the importance of continuing with COVID appropriate behaviors such as handwashing with soap, wearing a mask, and maintain physical distancing. The PSA also gives the message for all eligible beneficiaries to get vaccinated against COVID-19. This PSA is being run on News 18 and Zee Bihar along with other digital social media channels, as authorized by the State Health Society Bihar. *This PSA has been developed through UNICEF support in collaboration with PCI