Synopses: This 8-minute interactive mobile episode, discusses about early initiation of breastfeeding and colostrum feeding. The video urges mothers to hold their babies immediately after birth and start breastfeeding within first one hour. The video aims to challenge myths prevailing in community, related to mother’s first milk with the help of question and answer. Mother’s first milk is not only highly nutritious in nature but it also protects child from diseases and improves immunity. Early initiations also help in more milk production. Suggest Audience: Mothers, Fathers, Parents and Caregivers