Synopsis: A PSA in which a doctor advises a woman on the provision of mother's breast milk to infants within one hour of birth also referred as early initiation of breastfeeding. Also in the video, a woman feeds colostrum to the baby with a voice-over commentary describing the importance of Colostrum Feeding; it is an elixir to the baby. It advises not to squeeze and discard the colostrum. Colostrum is the first milk produced by a mother's mammary glands after the first 3 to 4 days of her baby's birth.