Note: Golden one thousand days Press advertisement in Hindi promotes key nutrition related services and behaviours for pregnant women and children up to two years of age. It aims to promote need base minimum services during pregnancy along with early initiation of breastfeeding, exclusive breastfeeding, complementary feeding, age-appropriate immunisation. This is the golden period of mother and children. This also promote to seek related information and services from AWW, ANM and ASHA/ Sahiya.