The poster promotes routine immunisation. The slogan in hindi says ""Hum apne bacchon se karte hain pyar, bacchon ke swasthya ke liye hum hain jimmewar, Niyamit tikakaran bacchon ka adhikar."" ( We love our children, we are responsible for their health, Immunisation is child's right ). The photographic image is of a cheerful father affectionately holding his daughter. A large logo of RI campaign is also placed for highlighting the brand identity. End user: Families, care givers, mothers, Fathers, Grandmothers, community