Note: Paanch Sutra Hindi Press advertisement promotes key nutrition services related to pregnancy and 2 years of childbirth. It promotes the most important five key stages and its related services and behaviours. It includes golden one thousand days, Initiation of complementary feeding at 6-month, anaemia prevention, management of diarrheal through ORS and Zinc along with cleanliness. These five key actions can keep the mother and child healthy.