Synopses: The purpose of the TV Spot “Baap Wali Baat� is to encourage parents, particularly father to take action to prevent child marriage and secure his daughter’s future by education. The spot moves around a lovely bonding between father and daughter. The spot focuses on importance of girls’ education and father’s role in ensuring that they will not marry their daughter till she is at least 18 years of age. By doing so they can secure her bright future. Primary Message: Girls’ Education Prevent Child Marriage Suggest Audience: Mothers, Fathers, Parents and Caregivers