Synopses: This PSA as a part of ""Baap Wali Baat"" campaign targets parents and particularly father, who is a decision maker in his daughter’s marriage. The PSA projects father as a protagonist who supports his daughter and ensures that she gets the right environment to study and develop. The spot focuses on importance of girls’ education and father’s role in ensuring that they will not marry their daughter until she is at least 18 years of age. By doing so they can secure her bright future Primary Message: Girls’ Education Prevent Child Marriage Suggest Audience: Mothers, Fathers, Parents and Caregivers