Synopses: This radio spot targets parents, particularly father and encourages him to take action, in order to ensure that his daughter attends school regularly. The spot based on KBC (Kaun Banega Crorepati) metaphor focuses on importance of girls’ education and responsibility of father in order to ensure that she gets ample opportunity to study and grow. The spot encourages father to take action to ensure that daughters don’t get married till she turns18. Primary Message: Girls’ Education Prevent Child Marriage Suggest Audience: Mothers, Fathers, Parents and Caregivers