Note: this training film is meant for district level IEC officer and other relevant officials who are actually implementing and monitoring the RCCE communication strategy developed. The followingimportant components covered in the films are 1- How to reach the community with correct information about the effectivity and safety of COVID vaccine 2- It also talks about the need and importance phased approach while vaccinating the people 3- The films also highlights the critical role the line departments and ministries like WCD, Education, PRI, RD, Youth/DWC and Railways can play and how to engage them right from the beginning. 4- How to do effective advocacy with local MP/MLA/local champions 5- How to develop the capacity of the officials, CSO, NGO partners on use of communication strategy. 6- What to do in case there is and AEFI case in your area.