Synopses: This 60 second TV spot creates awareness about exclusive breastfeeding for first six month of child's life. Exclusive breastfeeding prevents diseases like pneumonia and diarrhoea and improves immunity. The spot addresses four key messages: 1. Correct diet and quarter portions more than usual for expecting mother. 2. Mother’s first milk is the best. Don't throw it away and make sure the child gets it. 3. Only breast milk for the first 6 months and nothing else, not even water. 4. After six months balance mother's milk with a nutritious diversified diet Suggest Audience: Mothers, Fathers, Parents, Mother-in-laws, ANM'S and health workers, Caregivers