The video is used for creating awareness on Measles disease, MR (Measles Rubella) vaccination and importance of giving vitamin A dosage for children to prevent health complication due to Measles. The IEC material has been used by Municipal Corporation of Greater Mumbai during Measles outbreak in Mumbai in year 2022-2023 where comparatively high child mortality rate was observed. The video was used in cinema hall screenings to create an awareness also the video was used during community meetings by the CSO partners in coordination with the health workers in the areas where vaccine hesitant families reside.