The video is used for creating awareness of Measles disease, MR (Measles Rubella) vaccination, and the importance of giving vitamin A doses to children to prevent health complications due to Measles. The IEC material has been used by the Municipal Corporation of Greater Mumbai during the Measles outbreak in Mumbai in the years 2022-2023 where a comparatively high child mortality rate was observed. The video was used on social media platforms to create awareness also the video was used during community meetings by the CSO partners in coordination with the health workers in the areas where vaccine-hesitant families reside.