The IEC material covers an important announcement for the community related to the MR (Measles Rubella) vaccination and appeals to the parents/families to get their child vaccinated, if not done, as unvaccinated children are prone to measles infection. The IEC material has been used by Municipal Corporation of Greater Mumbai during Measles outbreak in Mumbai in year 2022-2023 where comparatively high child mortality rate was observed. The audio was used during community engagements through miking activities by the CSO partners in coordination with the health workers in the areas where vaccine hesitant families reside.