Behaviour Change Communication through mobile technology: Promoting IYCF practices among caregivers in Tamil Nadu

• Author:UNICEF
• Publication date:10 Sep 2021
• Category:Case Studies

Tamil Nadu (TN), India’s southernmost state, ranks 5th in the Inequality-adjusted Human Development Index (IHDI) in the country. The IHDI indicators show that the state’s performance in economic, educational, and health areas puts it ahead on the Human Development Index. According to National Family Health Survey - 4, the percentage of children under the age of six months who are exclusively breastfed in TN is 48.3%, as compared to the national average of 54.9%. This is despite TN having the highest institutional delivery rate in India, at 99%. To read more click here.