District SBCC CellsSystem Strengthening for Improved Capacity in Social and Behaviour Change Communication in West Bengal

• Author:UNICEF
• Publication date:10 Sep 2021
• Category:Case Studies

The Government of West Bengal implements various flagship programs to protect and promote the rights of children. These include the Integrated Child Protection Scheme, Sarva Shiksha Abhiyan, Integrated Child Development Scheme, National Health Mission, Mission Nirmal Bangla for the development of children, adolescents, and women. These programs approached communication from a knowledge and education lens and included an Information, Education, and Communication (IEC) component rather than the broader perspective of Social and Behaviour Change Communication (SBCC), which includes dialogical processes to bring in individual, societal, cultural, and environmental changes for desired norms and choices. To read more click here