Suramya: Communication to Eliminate Open Defecation in Uttar Pradesh

• Author:UNICEF
• Publication date:10 Sep 2021
• Category:Case Studies

The government of India initiated the Swachh Bharat Mission (SBM) (Clean India Mission) in 2014 with the key objective of eliminating open defecation in the country by 2 October, 2019. Information, Education, and Communication (IEC) were identified as a key component of the program, to bridge the gap between the construction of toilets and their sustained use. Around 5 percent of the state funds under SBM have been allocated for this purpose. However, the utilization of IEC funds was slow. Key district officials of the SBM team lacked the capacity to plan, implement, and monitor communication activities which were initiated in an ad hoc manner. To reach more click here