Sishu O MatruSuraksha: A social and behaviour change intervention for child and maternal health in Odisha

• Author:UNICEF
• Publication date:10 Sep 2021
• Category:Case Studies

Globally, about 800 women die every day of preventable causes related to pregnancy and childbirth – 20 percent of whom are from India. Though the Maternal Mortality Rate (MMR) reduced from 212 in 2007 to 178 in 2012, there remains scope to save more children and mothers. Underlying reasons for a relatively high MMR and Infant Mortality Rate (IMR) include social norms relating to health and nutrition, and low demand and access for the same. The intervention led by the Government of Odisha is supported by UNICEF and aims at strengthening community-based institutions through Social and Behaviour Change Communication (SBCC), leading to better access and utilization of Reproductive, Maternal, Newborn, Child, and Adolescent Health (RMNCH+A) services in the region. To read more click here