Note: Exclusive breastfeeding Hindi press advertisement promotes the importance of only and only breastfeeding not even water for child up to 6 months. The benefit of exclusive breastfeeding is explained in this advertisement. It promotes the appropriate time to start complementary feeding and continue breast feeding not even water within one hour of delivery to till 6 months. Continue breastfeeding even the month is COVID positive by using mask and following hand hygiene. The exclusive breastfeeding cab increase the immunity system of the child and save from different life threatening childhood diseases.