The poster promotes four ANC check-ups. The slogan in hindi says ""Ma aur shishu dono ka adhikar – Garbhavastha ke dauran jaanch chaar baar"" (Four ANC check-ups during the pregnancy is the right of mother and infant both). The illustrated images are of ANC checkup by an ANM of a pregnant lady End user: Families and care givers, Husbands, mother in laws, Mothers, pregnant ladies, community